Financial Planning Week 2021 Banner




FP Canada’s Financial Planning Conference - Thank You for Participating

Our theme was Connect. Grow. Achieve. We hope you found the programming engaging and took away practical strategies that will take your practice to the next level.

Once again, this conference was held virtually and we had close to 2,000 participants log in for the sessions, from Mount Pearl, Newfoundland and Labrador in the east to Athabasca, Alberta and White Rock, B.C. out west. Financial planners, industry leaders, regulators, and educators came together to continue to forge a future where all Canadians have access to professional financial planning that supports their diverse needs.

A quick note on CE credits: To receive all 10.25 CE credits for attending the conference, you must watch all sessions until the end. (The credits will be uploaded to your CE tracker in January 2022. An email confirmation will follow.)

Illustration of people networking through their laptops

Conference Takeaways

Over the three-day conference:

Tina Varughese, Founder, t Works Inc., shared insights into how different cultures communicate and shared strategies that financial planners can use to master verbal and non-verbal communications to overcome cultural barriers.

Carissa Lucreziano, CFP®, facilitated a discussion that explored how financial planners can help women overcome the unique challenges they face in achieving their financial goals and Alexandra Macqueen, CFP, hosted a discussion on how financial planners can adapt the financial planning process for racialized Canadians, LGBTQ+ people, Indigenous Canadians and other diverse client groups.

Illustration of people joining online eventDan Pontefract, Founder and CEO, The Pontefract Group, shared practices to help financial planner master Open Thinking, a cyclical process of focusing your creative thinking and critiquing, which leads to better decisions and more thoughtful action.

Damienne Lebrun-Reid, Executive Director, Standards & Certification and Head of the FP Canada Standards Council™ hosted a discussion on powers of attorney for property, wills & trusts, helping financial planners sharpen their understanding of law as it intersects with financial planning.

Dr. Amy D’Aprix, Founder and President, Life Transitions by Dr. Amy, shared powerful interviewing, listening and trust-building techniques financial planners can use to deepen their client relationships.

Dr. Marilyn Herie, Vice President Academic and Chief Learning Officer at Centennial College, shared insights on how financial planners can use Motivational Interviewing to motivate clients and help them break old patterns of behaviour. Attendees also heard from Adam Wiseman, Founder and Lead Consultant, QMHI Training and Consulting, talk about the role financial planners can play in supporting clients dealing with mental health challenges.Illustration of people networking in their own bubbles

A concurrent session unpacked new research funded by The FP Canada Research Foundation™. Dr. Lynnette Purda and Dr. Laurence Ashworth from Queen’s University Smith School of Business discussed their research into psychological barriers that prevent customers from seeking financial advice and Dr. Brooke Struck, Research Director, The Decision Lab discussed how financial planners can help millennials develop a sense of control and build resilience in an economy where precarious work is on the rise.

And Colleen Francis, Founder, Engage Selling discussed how financial planners can position their practice on the tangible and intangible value they provide and communicating it in a way that the client understands.

And here’s what attendees have to say

All the sessions were relevant and informative and [it was a] great experience overall. Nice work around creating an engaging and interactive virtual conference. Well done! ” – attendee

Such great content with a cross over to our own lives personally and professionally.” – attendee

Love the format of the online access. So cool that it looks like a theatre, easy access to the sessions, etc.” – attendee

Relevant, insightful, practical, valuable… all things I look for in a conference” – attendee

I am so pleased with my decision to attend. The virtual conference has been great. I hope going forward there is always a virtual option.” – attendee




Thank you to all our sponsors for their generous support and we look forward to seeing you again in November 2022.


Save the date For Financial Planning Week: Nov 20-16, 2022