What Financial Planners do
Professional financial planners make a difference by contributing to the financial confidence and well-being of the people they advise. Here’s what to expect if you’re considering financial planning as a career.
As a professional financial planner, you will:
- Listen closely to your clients, help them identify their aspirations and goals
- Work with them to develop a financial plan that addresses and reflects their whole lives and circumstances
- Partner with your clients to implement the plan and continue to evolve the plan to fit your clients’ changing circumstances
Financial Planners provide professional advice in the following key areas:
- Financial Management – helping clients manage how much they earn and how much they spend or borrow.
- Insurance and Risk Management – helping clients plan for the unexpected, such as death, health issues, property damage and other risks.
- Investment Planning – working with clients to determine how much of their savings should be invested, and in what kinds of investment types and products.
- Retirement Planning – partnering with clients to map out their retirement and build a plan to make it a reality.
- Tax Planning – helping clients implement strategies for managing and even reducing the tax they pay now and in the future.
- Estate Planning and Legal Aspects – supporting clients as they consider how much they'll leave behind and for whom.
Is this the right career for you?
- ✓ Do you enjoy working with people?
- ✓ Are you focused and goal-oriented
- ✓ Do you enjoy problem-solving?
- ✓ Are you a good listener?
- ✓ Can you ask difficult, sometimes uncomfortable questions?
- ✓ Is contributing to the community important to you?
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CFP® Professional
DLD Financial, BC
"It’s really about how to make someone’s life better, and to make them feel better about what’s going to happen in the future."
QAFP® Professional
RBC Financial Planning, Ontario
"I try to treat this as my own business. Successful planners have an entrepreneurial focus."
QAFP® Professional
Sun Life Advisor Cambria Financial Solutions, Inc. BC
"The best part is when I hear a client tell me they’ve saved enough to buy a home. I know I’ve helped them achieve that dream, in a tough market."
