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Welcome to the 2020-2021 Annual Report of
FP Canada™. “Resolve, Resilience, Renewal,” is the theme of this year’s report, and you will find many examples throughout of how these words have resonated in the work of FP Canada during this unique year.



Explore this site to learn more about the many achievements of this past year.
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A national professional body working in the public interest, FP Canada is dedicated to championing better financial wellness for all Canadians by certifying professional financial planners and leading the advancement of professional financial planning in Canada.


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A Joint Message From Our CEO & Chair




Achievements include:

  • Launch of Qualified Associate Financial Planner™ certification.
  • Rapid adoption of QAFP™ certification, with 6% of industry advisory jobs already including QAFP certification as a requirement in 2020
  • Introduction of online-proctored certification exams in November 2020.
  • New title legislation in Saskatchewan, which requires those wishing to use the title Financial Planner to hold an approved financial planning designation.
  • The launch of the QAFP Professional Education Program and our first comprehensive continuous professional development program, the Advanced Certificate in 3H Financial Planning™, to help existing Certified Financial Planner® professionals develop essential skills in 3H Financial Planning – that is, Human, Holistic, and Honest financial planning.
  • The launch of FP Retired status to continue to recognize former FP Canada certificants who have retired from the profession, and to encourage them to maintain connection with the profession.
  • The first virtual Financial Planning Week which broke all previous attendance records. More than 1,750 financial professionals attended from across Canada, including almost 900 people taking part for the first time.
  • The CFP Professionals Help pro bono program, designed to help Canadians start rebuilding their financial confidence, offers Members of Legislative Assemblies and Provincial Parliaments the opportunity to partner with volunteer CFP® professionals from their communities to deliver free virtual financial planning seminars to constituents.




CFP Live Life Confidently logo
16,960 Certified Financial Planner professionals
614 new CFP certificants
QAFP Where Confidence Begins logo
3,406 Qualified Associate Financial Planner professionals
45 QAFP new certificants



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To provide clarity for consumers about who to approach for holistic, ethical, knowledgeable financial advice, FP Canada consistently advocates for legislation that restricts the use of the title “financial planner” to individuals with appropriate training and credentials from a recognized professional body. Ontario and Saskatchewan have both passed titling legislation. Over the past year, FP Canada contributed to the Financial Services Regulatory Authority of Ontario's consultations on implementing the legislation.


FP Canada played an active role this year to support enhanced financial literacy among Canadians in consultations with other sector leaders on the Financial Consumer Agency of Canada’s renewed National Strategy for Financial Literacy 2021-2026.


Tashia Batstone, MBA, FCPA, FCA, ICD.D.
President & CEO

Hillary Dawson, ICD.D.
Chief Brand Officer

Damienne Lebrun-Reid, LL.B.
Executive Director, Standards & Certification
Head, FP Canada Standards Council

Joanna Tukums, CPA, CA
Chief Operating Officer
Corporate Secretary

Joan Yudelson, MBA, CFP®, CTDP
Executive Director, Learning, Development & Innovation
Head, FP Canada Institute
Executive Director, FP Canada Research Foundation



Martin Dupras, Pl. Fin.
Montreal, QC
Ronald Harvey, CFP®
Vice Chair
Ottawa, ON

Teresa Black Hughes CFP®
Vancouver, BC

Christopher Dewdney, CFP®
Toronto, ON
Carolyn Fallis, CFP®
Toronto, ON
Yves L. Giroux, Pl. Fin.
Toronto, ON
Susan Howe, CFP®
Calabogie, ON
Diana Iannetta
Toronto, ON
Winston Maharaj
Winnipeg, MB
Pierre Piché
Montreal, QC
David Wild
Regina, SK