Executive Leadership Team

As Vice President, Marketing & Communications, Antonina is responsible for setting FP Canada’s overall marketing and communications strategy in support of its mandate to advance professional financial planning in the public interest. In her role, she oversees FP Canada’s brand, marketing, digital, and communications activities, bringing a disciplined, audience-driven approach.

Since joining FP Canada in 2019, Antonina has focused on building a modern marketing and communications infrastructure, strengthening data-driven decision-making, and establishing product marketing capabilities. Under her leadership, the marketing and communications team has won awards from organizations such as the International Association of Business Communicators and the Canadian Public Relations Society.

With more than 25 years of experience in financial services marketing and communications, Antonina brings deep expertise in brand strategy, go-to-market planning, digital transformation, and multi-channel campaigns. Prior to joining FP Canada, Antonina held leadership roles at organizations such as Manulife John Hancock. 

Antonina is a Chartered Marketer (CM) and holds a Bachelor of Arts in History and Political Science from the University of Toronto. She also holds a Digital Marketing Strategy & Management Certificate from the University of Toronto School of Continuing Studies and volunteers with the Canadian Marketing Association.