Financial Planner Toolbox

As a financial planner, you make a meaningful difference in your clients’ lives. FP Canada™ is here to support you in that mission. We have compiled a series of publications, research studies and other tools that can help to guide you in your practice, educate your clients on the value of financial planning and promote your professional designation.

CFP® Professional Value Proposition

Looking for an effective way to describe the difference you make in your clients’ lives? FP Canada engaged in qualitative research on the functional and emotional value of financial planning. The result is a value proposition that conveys the meaningful role CFP professionals play in the lives of their clients:

    You have aspirations – for what and who you care about, for today and for the future. But life is complicated, and figuring out how to make those aspirations a reality can be hard.
    You need a plan. A financial plan. Only CFP professionals see your whole picture, no matter how complex, and work with you to help you understand where you are and where you want to be.
    Whether you have a pressing issue or just need some help getting started, CFP professionals have the knowledge, skills, experience and the ethics to help you build the financial plan that will let you live your life confidently.


   The new tagline for the CFP designation, Live Life Confidently, succinctly    summarizes this value proposition.

Here are some ideas for incorporating this messaging into your marketing efforts to communicate your brand in a way that resonates with clients and prospects.


Elevator Pitch

"Life is complicated and figuring out how to reach your goals can be overwhelming. There’s an endless amount of information out there and it can be hard to even know where to start. I simplify complex financial matters for my clients and look at their whole picture to help them build a plan that lets them Live Life Confidently™."

Email Signature

Jane Doe, CFP®
Helping You Live Life Confidently

Publications for Financial Planners

2020 Projection Assumption Guidelines
An aid in making long-term financial projections that are free from potential financial planner biases or predispositions.
English    French
    Addendum to the Projection Assumption Guidelines
    A companion to the Guidelines, contains the data sources on which the Guidelines are based, the specific calculations for inflation and guidelines for rate of return.
    English    French

Questions? Read the Frequently Asked Questions.

Canadian Financial Planning Definitions, Standards & Competencies
NEW 2020 Edition
The unified, definitive source on financial planning definitions and professional standards.
English    French

FP Standard Special Anniversary Issue
Your source for keeping up to date on ideas, thoughts and trends in the financial planning profession.


Consumer Research

Cross-Country Checkup #2 – November 2020
A survey by FP Canada™ finds that 35% Canadians feel their bank accounts cannot withstand another emergency, up from 33% from two years ago.
Results  |  Blog

Coping with COVID-19’s Financial Impact – October 2020
A survey from FP Canada™ reveals that one in three Canadians feel they will never recover from a pandemic. However, those who work with a financial planner are much more confident of their financial health.
Results  |   Blog

Financial Stress Index – July 2020
Canadians continue to rank money as their greatest source of stress in life, more than personal health, work and relationships.
Results  |  Blog  |  White Paper

The Honesty Index – May 2020
Four-in-10 Canadians say they have a reason preventing them talking about money issues with a financial planner, the Honesty Index shows. Reasons include not enough money, afraid of being judged and it would cause stress, among others.
Results  |   Blog

The Discomfort Index – February 2020
Nearly one-in-four Canadians feel money is a taboo topic, ranking it alongside other time-honoured, forbidden subjects such as politics, sex and religion.
Results  |  Blog

Sandwich Generation Survey
One-in-four “Sandwich Generation” Canadians expect to put their own financial goals on hold as a result of providing financial assistance to both their children and their parents, research shows.

Housing Affordability Survey
As housing prices in Canada continue to hover near record high levels, a new survey reveals that a growing number of Canadian parents plan to help their children buy a home, even though it will have repercussions for their own financial future.

Aging Parents & Financial Support
As the population ages, many Canadians expect that providing financial support to their elderly parents will have a major impact on their personal finances. Despite this trend, fewer than one-in-three Canadians say they’re familiar with the financial tools available to help alleviate the financial impact of this support.

Student Debt Survey
The Student Debt Survey reveals that eight-in-10 Canadians with children under 18 say they intend to assist their children with post-secondary costs, and nearly half expect that this will cause them to postpone their retirement.

Seniors & Money
Survey of Canadians aged 60 years and older around the issues they face when it comes to debt, income, financial planning and work.

Financial Independence
In this national survey, women report that they are struggling when it comes to their finances.

Financial Infidelity
Our lips are sealed. More than one third (34%) of Canadians admit that they are keeping financial secrets from their current romantic partner.

View more Research & Studies


Twitter Bio

Certified Financial Planner® professional. Simplifying complex financial matters to help clients Live Life Confidently™.

Social Media Posts

We invite you to post these social media messages on your accounts to communicate the value of working with a CFP professional.
View Examples

Website Header

Let's Build a Plan to Help You Live Life Confidently


Life's Better with a CFP® Professional
Key findings from The Value of Financial Planning study provide compelling insight into the potentially life-changing impact of financial planning on emotional and financial well-being.

4 Steps to Finding the Financial Planner Who's Right for You
Share this infographic with your networks to encourage prospective and current clients to take the next step to find a professional financial planner.

Your Annual Financial Checkup
Your clients schedule an annual checkup with their doctor. Encourage them to take their finances just as seriously with this infographic.


Promote Your Designation

Add Certification Marks to your Materials
Download the CFP marks or QAFP marks to use in your communications such as your email signature, letterhead, website or business cards.

Share your Digital Credential
CFP professionals and QAFP professionals may promote their certification through a custom, blockchain-verified digital credential page, which includes a digital CFP or QAFP professional badge and a digital CFP or QAFP professional certificate. Both digital resources are shareable across many online platforms, including email signatures, websites and social media accounts. Learn more about digital credentials here.

Frame Your Diploma
Choose from a variety of high-quality frames to elegantly display your diploma, annual certificate or the Code of Ethics poster.


Build your profile on the Find a Planner Tool
Enhance your marketability by adding details about the services you provide. Contact us at, 416-593-8587 or 1-800-305-9886 for assistance.
Order more materials on your FP Canada Portal


Social Media

Follow us for breaking news and timely discussions.

Looking to build your social media presence as a financial planner? We have you covered with ready-to-use social media posts that can be shared from your own social media accounts.
View social media sample posts


Resources for Consumers

Here's Your Plan Brochure
Reinforce the value you provide as a professional financial planner and give clients and prospects confidence in your credential. Copies of these brochures are available for purchase through your FP Canada Portal.
CFP Professional Version   |    QAFP Professional Version

Here's the Plan™ Newsletter
Encourage your clients to subscribe to our email newsletter, which provides actionable financial planning tips and encourages them to connect with a professional.

Value of Financial Planning Booklet
A summary of the findings from a three-year longitudinal study that evaluated Canadians’ financial planning activities and the perceived impact on their emotional and financial well-being.
Our consumer website contains over 140 articles, videos and infographics to help your clients understand the importance and benefits of financial planning with a professional.

Find more resources at